Brand Promise “Make Waves”
Belief in the Power of Sound and Music
Sound and music have a transformational impact on individuals and the world around them.
At Yamaha, we are drawn to this power.
We strongly believe that it can promote people’s “well-being.”
Our Promise
“YAMAHA EMPOWERS ME TO MAKE WAVES WITH MY SOUND AND MUSIC.”
We strive to partner with people who take steps every day to create poignant emotions in everyone involved in sound and music.
Yamaha is uniquely able to stimulate people’s feelings, and we will continue to provide products and services that support musical expression.
What Only Yamaha Can Do―
Progressive Innovation
With the combination of expertise developed through musical instrument manufacturing, our rich sensibilities and advanced technologies, we stive to deliver revolutionary products and experiences that have never existed before, whilst evolving new music culture.
Passion for Players
The joy of producing your first note. An environment that supports learning and growth.
Musical instruments and audio equipment that deliver the highest musical expression.
From music schools to artist performances on world tours, we support every kind of player with Yamaha’s passion for sound and music.
Impact on Sound and Music
With our history of more than 130 years, we have created an enormous number of products and services.
By repeatedly taking on many kinds of challenges, we have developed new music culture together with people from across the globe.
We believe that our role and impact is to move beyond our business and contribute to creating a better society and future with an improved global environment, culture, and education.
We Believe Everyone Has the Power to Make Waves
Branding Campaign
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WAY UP
Yamaha’s emerging talent initiative introducing upcoming artists and new music.
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Let’s Make Waves
No matter where you are in your musical journey, Yamaha gives you the power to make waves with your sound and music.
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Music is a challenge. That’s why we love it.
Beyond all the stumbles and setbacks, there is a joy unlike any other. At Yamaha, we’re here to help people on their journey to discover and create the music that moves us all.
